In the year 2000, Alkem launched a separate division- Alkem Generic dedicated solely for the marketing of trade generic drugs.
Currently under the Alkem Generics cluster there are four divisions-Futura, Maxxio, Novokem & Alkem Healthcare.
Futura, the flagship division of the Generic cluster is well known for creating iconic brands like Omee, Almox, Alkof and Aldigesic spanning varied therapies like gastro, ant-infectives, cough & cold and pain and fever.
Launched in 2013, Maxxio division too has made its mark in the generic market and brands like Lycolyfe, Ketokem and Pamagin are well known across the country.
Novokem division launched in 2017 has carved a niche for itself in the OTC-Trade Generics space. Brands like Pregakem, Playgard, Orogard have garnered huge consumer acceptance.
AlkemHeathcare launched in 2021 is the latest addition to the Alkem Generic cluster.
The division has a wide range of injectables and Derma products. Brands like Diclokem, Alkem Genta & Alkem Dexa have done well in the launch year itself.
Today Alkem Generics is the Numero Uno Player in the Trade Generics market with wide network of CFAs, Super stockiests and Stockists pan India.